Often times a product is outside the norm and needs further explanation. We still had the challenge of making the bottle layout look good and not distract from the logo.

Made the logo the star and kept the fonts clean and the message concise.

Never lose sight of the fact that beauty and hair care products will always have a lot of copy for various legal reasons and it’s our job to make it clear to understand and easy to read. Designate areas on your packaging that will be filled with ingredients down the line as well as having a space for the product barcode and company address. A lot of this info is a MUST so you need to not ignore placement and work with the space you have left.

Make your edits early so you can try an avoid major edits down the line when efficiency is more key to making your deadline for production. The client will never be upset when you’re being proactive early in the process for their benefit when going to market.