Like other projects we’ve worked on we had 1 day and 1 location and a lot of scenes including closeups, model shots, product shots, atmosphere, and angles. So we divided our day up and worked each room and set up everything quickly but just like before we blocked out the scenes and agreed on what we were after in terms of look and feel. Alison Cohen, the creator of the brand, concepted the candy theme throughout the shoot.

Overlapped scenes between model and product shots so every other scene was a model or a product shot. She’d get a new outfit or hair and makeup change while we shot product scenes. Maximize your time and work the rooms.for outdoor, plan according to weather and if it’s all outdoor, attach a Rain Delay clause in your contract and talent. It means if it rains on the outdoor shoot or bad weather ruins the shoot day you can opt to have everyone come back the next day to shoot when the weather clears up. But you’ll have to look into all the legal stuff to make it happen.

Block out time for variations of an outfit or scene. When you’re shooting a scene that was just for products, remember to mix it up and add things in slowly to build the scene. It’s easier to build it up then to take things out and reduce the scene.

Bring an assistant. They’re good for carrying all the equipment, food run, helping set up scenes like blowing up a 100 balloons and taping them to the ground one at a time, moving furniture and helping everyone for everything. The more hands you can get the faster this stuff goes but you have to direct well and be sure of what you asking and don’t assume everyone knows what you want. Say it simply and teach them what you’re doing.