MOVMODA

LOOK BOOK DESIGN
& PHOTO ART DIRECTION

Designed a luxury Look Book that doubled as a sales catalog. Art directed the shoot with a wonderful photographer and model at a beautiful modern house in Venice, CA.

 
 

  • I took their original schedule and budget and condensed it from 2 days to 1 day and from 2 lower cost models to 1 more expensive model and still had money left over for a better location and instead of paying crew 2 days we only needed to have them for 1 day. This eventually saved money and we produced a better brand look book for less money.

  • Schedule and block out your shots after doing a walk through with the photographer. Get on the same page on what you’re looking for and plan out everything and stick to the schedule. Know when to direct the crew to set up shot #2 while you’re in the middle of shot #1 and so on. Things go smoother and it’s less pressure on everyone.

  • Create and bring a shot list with you and check them off as you approve different scenes. It’s more for your reference that you shot the setup and you’re onto the next one. Later you can go through the photographers selects and pick the right shot for the layout.

    A shot list might also include a series of apparel changes on the same set-up and other things you have to achieve before “striking the set” and going onto the next one.

  • If shot isn’t working don’t be afraid to switch it up and get a little spontaneous. Make sure you run it by the client. Never wait for them to tell you something isn’t working. Recognize it and move quickly to a new solution. Who knows, it might be better than the original idea.

  • Selecting the right paper for printing your beautiful catalog.

    Have a vision and then double check with the printer before presenting to the client. Get some samples from the printer and send them to the client so they can feel and see what you’re talking about when meeting in person isn’t possible. Don’t take chances they don’t like the finished results. Get approval for EVERYTHING. It will cost you less when they buy-in with you. Make sure they understand your vision and address any issues they might have. Don’t force an idea. Really listen to them and then adapt your creativity to their expectations.

 
Movmoda Spring 2011 Catalog/Lookbook
Magazine cover with a model in a modern interior, wearing a fitted outfit. "MOVMODA" text at the top.
Woman in modern glass-walled room kneeling with hockey stick, white chair and abstract art in background.
Woman in white outfit holding a tennis racket, standing in a modern interior with glass walls.
Woman in athletic wear holding a hockey stick in modern glass-walled room with bed and abstract art.
A woman in black clothing stands in front of a dark wood-paneled wall, featuring circular wall lights.
Person bending backwards with long hair, wearing black clothing, standing against a dark wall with round lights.
A woman in a dark outfit posing against a modern, dark-tiled wall with two circular lights.
Woman in sports outfit leaning back on chair with golf clubs and balls nearby, modern interior.
Partial view of a person in blue and black shorts standing with one leg on an orange chair next to a golf bag with clubs.
Woman in blue athletic shorts and black sports top standing near golf bag and orange chair indoors.
Woman in blue tank top with long dark hair against a dark striped background.
Woman in blue tank top and black shorts standing near a chair and a golf bag with clubs against a dark wall.
Woman in blue tank top and shorts standing next to a golf bag with clubs, leaning on a wooden chair, on a dark tiled background.
A woman in a blue bikini posing confidently near a modern building with a glass railing and an exercise bike in the background.
Rear view of a woman in a blue dress with black straps, standing with hands on hips, in a modern interior setting.
Woman in a beige top and black shorts posing with a black riding whip and horse saddle on a white floor.
A woman sitting on the ground next to a horse saddle and helmet, holding a riding crop, with a backdrop of dark foliage.
Woman wearing a beige top and black shorts seated near riding gear, with dark trees in the background.
Woman in red and black dress sitting on a vintage scooter next to modern building and trees.
Woman in red swimsuit posing on a motorcycle with modern architecture in the background.
Woman in a red and black activewear outfit on a modern silver bike, in front of a contemporary glass building, surrounded by trees.
Woman in white athletic clothing sitting on floor with tennis racket and shoes nearby.
Woman in white athletic wear sitting on a floor in a modern interior setting with a white couch.
Woman in white tank top and shorts lying on the floor near a bench with white sneakers and a tennis racket.
Woman in a white sports bra and shorts relaxing on an exercise ball indoors.
Woman in white and black swimwear standing outdoors, with modern architecture in the background.
Fashion catalog page displaying women's performance lingerie collection by Movmoda. Includes images of models wearing bandeau bras, booty shorts, unisuits, bandeau camis, and shirred camis. Descriptions highlight features such as moisture management,
Collage of a woman posing in stylish outfits; sitting on the ground with equestrian gear, and on a silver scooter, wearing casual and sporty clothing.
Collage of a woman in athletic wear posing with a golf bag.
Collage of woman in white activewear posing indoors with modern glass and furniture background.
Collage of a woman in sportswear and swimwear next to an exercise bike.
Collage of a woman posing in black and white swimwear.
Catalog page of MOVMODA performance lingerie with models wearing different pieces, descriptions, and style numbers.
Catalog page displaying women's activewear including a thong short, bralette, spin short, and thong, with descriptions and fabric details from MovModa.
Stack of business cards with "MOVMODA" logo and contact information, including email kerry@movmoda.com, phone numbers, and address in Carpinteria, CA.